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The clearly stated "Hitachi Brand Platform", as based on the Hitachi Group core identity, consists of three main pillars of "Brand Vision", "Brand Mission", and "Brand Value", and is thoroughly imbued with Hitachi's way of thinking so that everyone involved in the Hitachi Brand can use the platform as a set of guidelines for how to think and act in regards to the company.
The "Hitachi Brand Platform" embodies the common spirit of all Hitachi Group employees and functions as a message to our shareholders. The keywords "harmony", "sincerity", and "pioneering spirit" that express the founding intentions of the company, together with all employees understanding and sharing the "Hitachi Brand Platform" inevitably results in the expression of a single, consistent message.
The development of a corporate statement started in the desire to create a message that could encapsulate this "Brand Platform" in an easy to understand expression that was straight to the point yet also powerful.
In order to create a corporate statement, various viewpoints were given consideration, with an emphasis placed on the essence of the "Brand Platform" as being "an attitude of continual innovation", and an appeal was made to employees in order to help decide upon a statement expressing this attitude. With the numerous suggestions that had been collected to review, the Management Council and Board of Directors deliberated until a corporate statement was born that succinctly summed up the thoughts and feelings of Hitachi shareholders: "Inspire the Next".
The phrase "Inspire the Next" refers to not only the spirit infused into all Hitachi Group efforts, products and services, but also expresses the moral and material value that the Hitachi Group provides throughout the world.